- Ability to connect with customers at critical decision points
- Real-time promotions encourage shoppers to buy more
- Insight on consumer behavior to help create targeted promotions
- Flexible deployment: cloud, enterprise, terminal, or controller
- Offline capability ensures customers receive their expected promotional benefits
Key features:
1. Industry-leading reporting and analytics capability
Easily visualize complex and disparate data streams to quickly understand and measure the success of your promotions activity. TCx Vector's sophisticated analytics and reporting capability allows retailers to better understand past performance and use insights to maximize segmentation and targeting - ultimately creating more relevant and compelling offers, to optimize promotion redemption and campaign ROI.
2. Deliver unique and personalized experiences with omni-channel integration API's
Customers expect that their relationship with a retailer - including their unique shopper identity, personalization and benefits - to be consistent and transcend channel barriers. TCx Vector provides API's to support integration across a wide range of enterprise applications, establishing promotional consistency across consumer touch points including fuel, pharmacy, mobile shopping, web commerce, kiosk - ensuring the delivery of consistent promotions and a unified brand message to your customers where they shop and how they shop.
3. Promotion setup enables powerful, complex segmentation and targeting
Unlike competitors that use UPC's to define promotions, TCx Vector also allows retailers to group customers using attributes, demographic information, buying patterns or virtually any other data you have available in the enterprise to create highly-targeted offers with greater redemption rates - increasing total basket size and improving the customer experience. Deliver targeted promotions to your customers that better address their specific needs and wants.
